Though Dove is considered to be a soap equivalent, it is marketed as a beauty bathing bar with moisturizing cream. The USP is that unlike other soaps which often leave a deposit on or dry the skin, especially facial skin in winter in cold areas, it leaves the skin soft and smooth.

The soap ingredients include Stearic Acid, Sodium Palmitate, Zinc Oxide, EDTA, Sodium Chloride, lauric acid and many others though the exact quantity of each ingredient in the soap has not been mentioned.

There are different versions of the soap available in the market depending on the demand and other factors, which only the manufacturers of the soap are aware of. Dove remains one of the most widely advertised brands of soap in India

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