The print media is no longer used for advertising soaps in most cases unlike earlier
One of the recently advertised bathing soaps on television in 2017 is the liril soap, which is shown on different national television channels, especially Zee Marathi. Liril soap has been promoted extensively for a few decades and is famous for its ad of a young woman dressed in a swim suit enjoying herself under a waterfall. The soap has a lime smell and was very popular a few decades ago.
However in 2017, it is not very easily available in goa
In the television ad shown in September 2017, it was indicated that the soap was priced at Rs 10